Modern day co-working.
1. Productivity: Co-Working Is Killing Your Output
I get invited to co-work all the time.
And I understand the appeal — meet some people, and bang out some work in a nice, modern, fancy, Instagrammable space. But let’s be honest about what these sessions actually are: social meetups masquerading as “work”.
You’re not going to sit down and do deep work when someone’s ordering pancakes and bacon next to you. You’re not going to maintain flow state when there’s a “hey quick question” every 10 minutes. And you’re certainly not going to outperform competitors who have three screens, zero interruptions, and zero commute time.
Here’s the reality: you will get more done working from home in a single day than most people accomplish co-working five days a week.
Set up your home workspace properly. Get the gear you need. Eliminate the distractions. Save the social events for after work. Your output matters more than feeling like you’re part of a co-working community — especially when that community is costing you hours of deep work every single day.
I cover the best productivity gear and how to set up an elite workspace in my Next Level Productivity course.
2. Ops: Turn Videos Into SOPs in Seconds
Creating SOPs doesn’t need to take hours anymore.
Here’s what you should be doing: Record a screen recording of yourself performing a process, then drop that video into Gemini with this prompt:
“Watch this video and create a detailed SOP document that explains the process step-by-step. Include any relevant screenshots or key moments as reference points.”
Gemini will process the video, identify the steps, and output a structured SOP in minutes.
You can refine it from there — add context, adjust language, include decision trees — but the heavy lifting is done. What used to take an hour or more of typing and formatting now takes five minutes of recording and two minutes of review.
This works particularly well for repetitive processes your team performs regularly: client onboarding sequences, reporting workflows, or approval processes. Record it once, convert it to an SOP, and suddenly you have documentation you can hand to new team members or VAs.
I cover this exact approach in my ChatGPT for Managers course.
3. Tech: Do People Really Trust Content Less Because of AI?
There’s this growing narrative that AI has destroyed content trust.
The argument goes: “People don’t trust what they read anymore because they don’t know if it’s AI-generated.”
But here’s the problem with that perspective: most people don’t know enough about AI to spot AI-generated content in the first place.
Switched-on people who work in tech or content live in a bubble. They assume everyone around them understands AI’s capabilities, knows what tools exist, and can identify generated content.
The reality?
Most people still don’t use AI regularly, don’t follow AI developments, and can’t tell the difference between human and AI writing or generated images.
So has trust actually decreased?
Not really. The average person isn’t questioning whether the article they’re reading or the image they’re seeing is AI-generated. They’re consuming content the same way they always have — trusting sources they already trust, ignoring sources they don’t.
The “AI trust crisis” exists primarily in circles where people understand AI capabilities. Everyone else is still operating in a world where they assume content is human-made unless explicitly told otherwise.
4. Courses
I have a range of online courses that teach business people what they need to know about productivity and AI:
1. Next Level Productivity
A practical, straightforward course that teaches you how to achieve elite-level personal productivity in today’s constantly interrupted world.
2. The AI Agents, Automations and Agentic Workflows Guide
This non-technical course shows business people and non-coders how they can build and use AI agents in ChatGPT and Zapier.
3. The Complete Claude, Claude Code & AI for Work Productivity
A comprehensive course taking you from beginner AI concepts like prompt and context engineering, to cutting-edge AI productivity using terminal-based AI tools like Claude Code for non-coding office work. Usable with ChatGPT, Claude, Gemini and other current LLMs.
4. The AI Playbook
This is my longer premium course on how businesses can deploy AI tools and technology across their processes and teams.
5. ChatGPT for Managers
See how AI can solve complex management challenges in less than 30 seconds. Full prompt library and examples included.
That’s it for this week!
— Aaron